5 Things you are messing up on your car ad
By Kijiji Autos
There, you hope that they will find the information they need to determine if your car is for them, as well as your contact information to start the sale process. However, there can be a few basic mistakes you can be making that prevent this ideal flow from happening. Here’s five key points that you don’t want to mess up on your car ad:
Not Posting Pictures
Leaving out a photo on your ad is one of the worst mistakes you can make when you post a car ad. Browsing buyers are drawn to ads with photos first and may skip your ad entirely if it is image-less. Not only does an ad missing a photo blend into the background, but it causes buyers to wonder why the ad is missing the photo. They may suspect that your car is not in the condition you say it is, which is why it isn’t being shown. They may even think that the ad is a potential scam, especially if the description sounds great, yet there is no photo to back it up. Even adding one photo makes a powerful difference, and Kijiji lets you to add up to ten. Try to use these to show important aspects of the car, such as the interior, trunk and under the hood as well as the entire car from different angles.
Leaving Out Important Information
Many buyers mentally filter through ads by certain vital criteria, such as whether the car has an automatic or manual transmission, make and model, whether it takes gas or diesel, its mileage, year, number of seats, number of doors and condition as well as other smaller features. Take the time to put these key pieces of information in the first paragraph of the description or outline them at the top of a bullet list of features.
Forgetting to Highlight Features
A smaller selling feature may not be what makes or breaks a deal, but leaving out the smaller features entirely can put your ad at a disadvantage. If a buyer is trying to choose between your ad and others for a serious buying option, listing the smaller features such as a sunroof, heated seats, power locks, windows or mirrors, and so on may tilt the scales in your favour. Listing these features can also help to justify your price point.
Using a Lackluster, Generic Title
When the search results pop up for car buyers, the title of the ad paired with the photo is the first criteria by which interested parties use to sift through ads. This makes a good title vital. The title should include important information to describe the car and a selling point or two if possible. Try to use keywords that your ideal buyer would search for, such as the make, model and year, and type of transmission.
Clunky Formatting
While it’s important to include important information and craft a detailed description, how you present this information helps your ad to succeed too. A chunky paragraph of text looks careless and is difficult for a buyer to skim and identify as a good option. Break up your description into an introductory paragraph that briefly overviews the car, a bullet list of specs and features and a final few paragraphs to explain any details, why you are selling and contact, location and payment details.
Easily find your next ride on Kijiji Autos
Search nowEverything you need to know about selling your car on Kijiji Autos
Are you wondering, "How do I sell my car online?" Did you know that it's never been easier to find a buyer for your vehicle when you use Kijiji Autos? Here's a simple cheat sheet for selling your car online: Write a great ad Buyers aren't just looking for a sales pitch. They want to know...Everything you need to know about trading in your car
If you think it's time to upgrade your everyday vehicle, but you don't want to bother with selling it privately, then trading your car in is likely the option for you. Trading in refers to the process of applying the value of your current car towards a new or gently used option at a dealership.7 tips on setting the right asking price for your vehicle
We’re often so attached to our old car that we overestimate its dollar value. But the used car market doesn’t care much about our feelings, nor for the vehicle’s backstory, unless it’s a vintage car. Here are 7 tips to help you set the right price for your used vehicle: 1. Age and mileage...4 ways to tell it's time to change your car
One thing to keep in mind is the immediate depreciation that new cars suffer from. Unless you’ve bought a very rare sports car, count on your car losing around 20% in the first 12 months after you drive it off the lot. Every year after that could knock another 10% off, so keep that in mind when...Short guide to the perfect car photo
The same rule applies when advertising your used vehicle. You want it to stand apart from the crowd. By displaying high-quality, realistic photos of your vehicle, you’re sure to grab the attention of buyers. Above all, you’ll proudly present it in its best light! Our short guide to the perfect...How do I write an ad for selling my car?
If you’ve already asked yourself “how do I write an ad for my car?” chances are you’re already motivated and anxious to sell your vehicle to the right buyer. Whether you’re ready for an upgrade or want to trade in your sports car for a family-friendly vehicle, you need to you sell your current...How to take great pictures that will help sell your car
One of the biggest benefits of using Kijiji Autos is the sheer amount of choice. Buyers can browse a wide selection of makes, models and trims – and it's easy to make comparisons between them, for price and a variety of other factors. Your well-being remains our top priority. Please seriously...Here's how to sell your car easily
Sell your car at a reasonable price If you’re wondering, “How much should I sell my car for?” remember that most buyers are filtering their searches by price. That means that your car’s year, make and model are often not the most important things on a buyer’s list of priorities. Make an honest...Our tips for writing your used car Ad
You’d love to sell your car. It’s still in great shape, but you’re ready for a change. There’s no better time to place an ad and find it a new home. Beware: writing an ad that will catch the eye of the right buyer can’t be done on the fly. You don’t need to be Shakespeare, but you should take...Don’t make a lame car ad
With plenty of classifieds postings for vehicles out there, you can't afford to post a car ad that doesn't stand out in a good way. Ads with no photos and barely any useful information are a turn-off for serious buyers who simply don't have the time to email each ad asking for more details and...